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176 articles since 2008

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BeneMailer screencast 1: How to create and send campaigns?

23 May 2009

BeneMailer screencast 1: How to create and send campaigns?

In this first screencast we demonstrate how easy it is to create and send mail campaign yourself using our mailmarketing platform BeneMailer

Email Marketing

Email Marketing

8 things you need to know about emailmarketing

17 May 2009

8 things you need to know about emailmarketing

Emailmarketing is an essential part of your marketing mix, send your nicely layouted message to your subscribers and monitor the results. Some essentials you need to know about mailmarketing.

Email Marketing

New version of BeneMailer, our mailmarketing platform

01 Dec 2008

New version of BeneMailer, our mailmarketing platform

Today was a big day for BeneMailer. Our mailmarketing tool has been upgraded and brought back to live this morning. A short overview of new features you might find very useful

Email Marketing Bene news

Email Marketing

Going for the masses or for segmentation in emailmarketing

28 Nov 2008

Going for the masses or for segmentation in emailmarketing

It is almost a philosophical question looking at it from a different angle: do you want to go for quality or for volume? It is certainly an aspect that is often forgotten when using a very powerful medium like the internet and especially email. But it is so easy to mail half the globe, sir... Well you really shouldn't, so reconsider and read on!

Email Marketing

Understanding email open rates

12 Nov 2008

Understanding email open rates

Take full advantage of the reporting capabilities of email-marketing. Find out what an open rate is, how it is measured and calculated, and whether your open rate is normal or not.

Email Marketing