Marie Fleurie

Marie Fleurie is a new store florist Marie Vanderweeën. We did the branding, designed the logo, stationary and store front.

Logo Corporate Identity Print

Visit project

Client

Marie Fleurie

Scope

Brand identity, logo, stationery, storefront & print

The Brief

Marie Fleurie needed a visual identity that could carry a florist's full range — a physical shop, wedding and event styling, and a webshop for delivery. The brand had to feel personal and considered, not generic: flowers as craft, not commodity.

The Approach

We built the identity around the name itself, set in a warm, editorial serif, paired with a soft, natural palette rather than a rigid brand board. The system covers the logo, stationery, storefront signage, and the print and digital materials the shop uses day to day.

Typeface

Marie Fleurie

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Josefin Slab

Teal

#399BB9

Sky

#CEE8F0

Peach

#F6E0D2

Blush

#F2D1BD