Think Like a UX Researcher

Think Like a UX Researcher by David Travis and Philip Hodgson is a sharp, thought-provoking collection of essays that challenges designers to confront their assumptions and elevate the analytical rigor of their research. Written with a delightful blend of academic skepticism and real-world wit, the authors pull back the curtain on the cognitive biases and structural pitfalls that frequently distort usability data. It functions as a philosophical gymnasium for the creative mind, pushing teams to ask tougher questions, analyze data more critically, and approach user behavior with the meticulous curiosity of a scientist and the empathy of an artist.