Just enough research

"You Need More Enough" by Erika Hall of Mule Design is a sharp, witty critique of organizational decision-making and a celebration of practical evidence-based design. Written to mark the release of the updated edition of Just Enough Research, the post targets a critical corporate dysfunction: the tendency of organizations to set immense resources on fire by making costly choices based entirely on baseless assumptions and executive whims. Hall argues that design research shouldn't mimic dry academia or serve as a bureaucratic shield; instead, true "enoughness" means cultivating a shared organizational capability to ask the right questions at the right time. By demystifying the research process and breaking down internal political barriers, the article reminds creative leaders that design moves only as fast as clarity allows—and that finding "enough" clarity is the ultimate competitive advantage.