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Collection of resource material

We are the UK's national champion for design, uniquely dedicated to all design disciplines, showcasing brilliance, leading on new thinking, evidencing value and influencing policy to create an environment for design to thrive.

Bedenk creatieve oplossingen voor complexe problemen dankzij het double diamond model

Curriculumontwikkeling vraagt om vakmanschap en initiatief, maar bovenal om procesregie. Door bewust te werken met fasen van verbreden en focussen ontstaat een traject waarin ruimte is voor creativiteit én voor richting. In dit artikel bespreken we het Double Diamond model als leidraad voor het ontwerpen van een curriculumtraject.

“Design Thinking”; een term die meer en meer zijn weerklank vindt in de industrie. Niet iedereen heeft een even scherp beeld van wat de term inhoudt en hoe je moet "design thinken", maar het knutselaspect spreekt aan en de energie werkt aanstekelijk.

In digitale productontwikkeling gaat het mis waar aannames leidend zijn. Het Double Diamond Model voorkomt dat. Het helpt je eerst het probleem te begrijpen en dan pas aan de oplossing te bouwen.

Template Double Diamond by Marina Crocci

Learning the UX Design Process from scratch with what’s available online would be really confusing if I were at the beginning of my UX journey.

In toenemende mate doen bestuurders een beroep op ‘design thinking’ als partner in de zoektocht naar de bestuurlijke herinrichting.

Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can “belong” anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.

In this guide, you will learn: The core elements of the product design process and how they shape successful outcomes

How to Use This Diagram The most important use of this diagram is as a touchstone and a checklist in conversation with anyone who participates in design decisions throughout your organization.

Customer Journey maps are a visual interpretation from an individual’s perspective of their relationship with an organization, service, product or brand.

Here is a list of helpers I use when I build my user interview questions. I usually prefer to conduct semi structured interviews.

Although it will be a little more work, I would recommend visiting your audience in their place of work or at their home. I can tell you from personal experience; this kind of interview is transformative.

Focus groups have long been a popular tool in market research and have become more popular in user research in the recent past too. They consist of a group of between 5 and 10 users who work with a moderator/facilitator/researcher. The moderator will pose questions from a script to the group. Their answers are recorded, sometimes by the moderator sometimes by an observer or observers, and then analyzed and reported on at the end of the process.

Maak enquêtes die gebruikers aanspreken, je merk een boost geven en je nieuwe inzichten opleveren.

Opportunity Gap Surveys identify which discovery research insights have the highest potential for impact by measuring how important each need is to your users and comparing that against how satisfied those same users are with their current solutions.

Tesla didn’t just build electric cars; it reimagined what people believed a car could be. At the heart of that transformation lies design thinking.

Made by Many created and launched "Art of The Trench" for Burberry, a groundbreaking digital platform that transformed the luxury brand's image, kickstarted their digital transformation journey, and drove an 85% YOY increase in global trench coat sales.

The fastest food in the city — How Deliveroo speed up iteration and drive great design with Marvel

A Product Strategy Breakdown of Its UX

“Deze rol kon ik helemaal zelf vormgeven”- Behind the screens met Elisa

How Design Thinking Created a Billion Dollar Market

Creative thinking and problem-solving are essential parts of the design process to turn ideas into innovation and break the barriers against creativity. One of the successful methods used in creative thinking is the SCAMPER technique.

The SCAMPER technique is one of the brainstorming tools that allows us to explore solutions to problems by altering the current product through seven different approaches: Substitute, Combine, Adapt, Modify, Put in Another Use, Eliminate, and Rearrange.

Crazy 8’s — the design technique that UI/UX designers swear by, and a key tool in the Design Sprint toolbox.

How to decide when to useAmazon Working Backwards,Business Model Canvas, and Lean Canvas

Let’s say you have a product that’s really well liked by your core audience. You’ve consistently improved on it and are providing a relevant experience to a growing number of repeat customers. Business is good. So it’s time to expand, to reach out and bring in a new audience. And let’s say your new target is not just different demographically, but fundamentally different in that their brains function differently. What then?

Belgian Marketing Awards - Young Marketing Company of the Year: Just Russel

This Golden Effie-winning case reveals how we helped Belgian meal-box challenger Foodbag achieve ambitious growth in a collapsing market. We built a strategy on a simple but powerful insight: customer pride in local, quality ingredients. We created a campaign that humorously encouraged users to 'brag' about their excellent food choices, turning them into our most authentic ambassadors. This approach drove significant growth against the market trend and cemented Foodbag's position as the premium Belgian alternative.

Changing the world one bar at a time

The new Instagram brand identity celebrates the creativity of our community. Our wordmark and brand system are rooted in the bold, fresh spirit our community brings to Instagram.

De originele vijfdaagse sprintmethode van Google Ventures om in één week van probleem tot getest prototype te gaan.

Gratis bibliotheek van tientallen human-centered design methodes, van onderzoek tot prototyping.

Heldere basisgids van Nielsen Norman Group over hoe en waarom je een ontwerp met echte gebruikers test.

Stap voor stap uitleg bij de empathiekaart, een goede opstap naar een persona.

54 gratis, praktische methodes voor onderzoek, ideation en prototyping, ook buiten digitale producten.

Herwerkte navigatie en nieuwe retentiefuncties, tot stand gekomen via een Design Sprint.

Analyse van hoe Duolingo het Octalysis-framework voor gamification toepast.